Clipon Friends Brand Website for Glaxo SmithKline

We were commissioned to create a brand website for the new Clipon Friends™ electric toothbrush range from GSK, for 3-6 year olds. The site was to be full of activities and tell the story of Princess Isabella and The Evil King Tartar. While the site was in essence promotional, it was equally important that the site be informative and educational, so contained useful and beneficial dental health information for both adults and children.

We were asked to submit creative ideas for the various activities, and suggest ways in which the site could be enhanced. Utilising our previous experience of award winning children's programmes, we quickly came up with various ways the site could be brought to life.

A children's artist was commissioned to develop the illustrative style and main storyline, while we developed the numerous activities for the site, which included pictures the children could print out, colour in, dot-to-dot, make character masks, birthday & thank you cards.

We sourced and recorded a voice over artist, as there was the option of having the story read to the children as well as them reading it themselves. The illustrations were redrawn on computer and animated to the narration with additional sound effects. The final story was released in eight weekly episodes with additional activities being added during the period.

A competition was also held asking the children to submit ideas for additional characters. The main characters were, Princess Isabella, Leonard the Lion, Mino the Monkey, Eva the Elephant, Spaceman Spectrum & The Evil King Tartar.

Unfortunately the Clipon Friends promotion is no longer active but you can still view it using the following link,
(The Flash plug-in is required)

Click here to view the Clipon Friends website