What a Difference a Day Makes
Outrageous Productions approached us to help in the
creation of a new employee orientation event named
“What a Difference a Day Makes” for Marconi,
to be held at Disneyland Paris for 800 new employees.
The objective was to bring together the new employees
from differing parts of the globe to encourage international
teamwork and increase networking, while also exemplifying
“The Marconi Way” (Marconi’s internal
corporate philosophy).
the solution:
Outrageous put forward the idea of splitting the employees
into 32 teams, each made up of members from around
the globe. They were set the task of developing a
website that formed the basis or their understanding
of the Marconi Way. The teams were each given password
protected areas on a webserver on the Marconi intranet,
where they developed their sites in private. Outrageous
sourced stock photography and graphics that the teams
could use for their sites, while we encoded Marconi
corporate videos, and combined everything together
into CDROMs that each team received in there orientation
pack. The completed sites where on display at the
live orientation event where they were marked by a
panel of judges.
We developed an interactive quiz system for the live
event, with the questions being written specifically
for the game, as it was themed around the four different
lands of Disneyland. Each team was split, so three
to four members stayed at the base while the rest
went to the land displayed on the computer screen,
due to the large number of contestants it was necessary
to rotate the teams into the different lands, which
was controlled automatically by the game. The game
posed multiple choice questions about different parts
of Disneyland that the team had to answer correctly
to gain points. The base team had to communicate to
the field team the question, and sometimes describe
photographs, throughout the game using 64 mobile phones!
The game lasted for 3 hours.
the result
The event was a huge success, Marconi were extremely
happy with the result, plus all the contestants had
a fantastic time. The event also won a Silver IVCA
award.
“The Event was an outstanding success and will
be hard to surpass next year. The feedback from the
participants has been glowing.” Hans Brown,
Orientation Project Manager, Marconi
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